I've written before about what makes a successful flash mob from a marketing perspective and what does not.
And the latest stunt from H&M Kids has definitely ticked the boxes.
Clear signage at the beginning of the clip and a billboard at the clip gives the vid great branding. And whilst a dancing flash mob is nothing new to us I reckon there may be some great cut through with those mothers (who buy their kids clothes)who may not be as savvy to a flash mob as you or I.
Check it (Thanks Mashable)